Scaling is one of those things that sounds amazing in theory, but when you’re in the thick of it, it’s brutal. Systems break, people get stretched thin, and you’re constantly juggling between staying profitable and growing.
Optimizing for Efficiency
Scaling requires more than just more customers; it requires more structure and systems. I’ve had to step back and assess our processes, ensure that our infrastructure can handle growth, and, most importantly, that our team is scaling with us. Growth without optimization leads to burnout.