Shopify (Canada)

26 February 2025

🧠 Business Model (Expanded) Shopify powers millions of e-commerce stores worldwide. It offers: • Subscriptions (Shopify Basic, Plus) • Transaction fees (Shopify Payments) • Apps, Themes, POS systems, Fulfillment Network

💰 Financials (FY24) • Revenue: $8.8B • Net Income: $700M • GMV: $235B

🧩 Strategy (Expanded) • Going “headless” (modular APIs for developers) • Big retail push with POS + Shop Pay • Divested logistics to reduce burn, refocused on core SaaS

⚠️ Risks • Amazon competition (Buy with Prime) • Lower AOV and churn from micro-sellers • Growing margin pressure post-COVID boom

🧠 Founder POV Shopify gave small brands a voice. Now it’s helping them act global.

⚖️ Takeaway The platform era isn’t over — but it needs focus, not bloat.

📎 Disclaimer: Not investment advice.