Nykaa (FSN E-Commerce Ventures Ltd.)

21 January 2024

🧠 Business Model (Expanded) Nykaa has transformed India’s beauty market with its e-commerce platform: • Beauty & Personal Care • Fashion • Private labels & exclusive product range

💰 Financials (FY22–23) • Revenue: ₹5,143 crore • Net Profit: ₹16 crore

🧩 Strategy (Expanded) • Premium product curation • Strong presence in online-first beauty • Expanding into wellness and fashion

🧠 Founder POV Nykaa built its moat not with discounts, but with trust.

⚖️ Takeaway Trust beats short-term growth.

📎 Disclaimer: Not investment advice.