Afterpay (Block Inc.)

20 February 2024

🧠 Business Model (Expanded) Afterpay is the trailblazer in the BNPL (Buy Now, Pay Later) space, offering: • Merchant fees (~4–6% of transactions) • Late fees (minor contributor post-regulation) • Consumer loans based on repayment history

💰 Financials (FY23) • TPV: ~$20B • Active Customers: 40M+

🧩 Strategy (Expanded) • Seamless integration into Square (Block) ecosystem • Offering flexibility with buy-now-pay-later

🧠 Founder POV Afterpay is the future of accessible credit — wrapped in UX simplicity.

⚖️ Takeaway Winning is less about the loan structure and more about how easy you make it to use.

📎 Disclaimer: Not investment advice.