Canva (Australia)

26 January 2025

🧠 Business Model (Expanded) Canva democratized design. It runs a freemium SaaS model, offering: • Design tools for social media, presentations, docs • Team collaboration tools • B2B enterprise suite (Canva for Teams, Whiteboards) • Marketplace: Templates, photos, plugins

💰 Financials (Est. FY24) • Revenue: ~$2.2B • Profitability: Cashflow-positive since 2017 • 150M+ monthly active users

🧩 Strategy (Expanded) • Massive school + nonprofit adoption • Integrations with Microsoft, Google Workspace, Zoom • Growing Canva Docs as Google Docs alternative

⚠️ Risks • Adobe competition (Firefly, Express) • Generative AI eroding entry-level design use cases • High dependency on North America + education segments

🧠 Founder POV Canva isn’t just a design tool. It’s how millions learned they could be creative.

⚖️ Takeaway Build tools for what people do every day — and you build habits, not just users.

📎 Disclaimer: Not investment advice.