Lean Analytics – Use Data to Build a Better Startup Faster

Date: 2024-01-03

Book Authors: Alistair Croll & Benjamin Yoskovitz

If The Lean Startup told you to test, Lean Analytics shows you exactly what to measure — and when. This book is a goldmine if you’re building a startup and unsure what “traction” really looks like. It outlines one metric that matters at each stage — from empathy, to stickiness, to growth, to revenue.

💡 Insights That Stick: • You can’t optimize what you haven’t validated. • Don’t get distracted by vanity metrics — focus on actionable metrics tied to decisions. • Know your archetype (marketplace, SaaS, content, etc.) — metrics vary.

❤️ What I Found Useful: • Clear frameworks: Pirate Metrics (AARRR), stage-based analytics, and cohort tracking. • Real startup examples with charts, not just theory. • Super practical if you're pre–product-market fit.

🤔 What Slowed Me: • Very data-heavy — not a casual weekend read. • Some parts may feel outdated for new channels like TikTok or Web3.

📈 Verdict: Read this before you run another growth experiment. It’ll help you see through the noise and focus on what actually matters.

Rating: 4.6/5